Jasiel Diez

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Resume

About Me

BrainStation X Royal Caribbean

5 DAY HACKATHON

BrainStation X Royal Caribbean

5 DAY HACKATHON

BrainStation X Royal Caribbean

5 DAY HACKATHON

Project Overview

Collaborated with 3 other UX Design students at a 5-day hackathon at BrainStation, where we competed against 2 other teams of 3-4 Design students. Day 1 we were tasked by Royal Caribbean to present a solution towards driving positive change through donations.

About Royal Caribbean & Make-A-Wish

Launched in 1969 Royal Caribbean is a cruise line that has sought to innovate and, as a result, has accomplished award-winning success.

Royal Caribbean has partnered with Make-A-Wish, a nonprofit organization, with their Wishes at Sea campaign in an effort to help deserving children realize their wishes.

Context

At the time of the project, there were no CTAs for donations on the Royal Caribbean main pages, and the Wishes at Sea campaign web page could only be found via search.

Project Goal

My cohort & I were tasked with finding a solution to drive positive change through donations to the Wishes at Sea Campaign. By day 5, I, alongside my team, would present our solution to a panel of 4 UX experts from Royal Caribbean and be evaluated.

My Role

1 of 4 UX Design students. My tasks included:

User Research
Strategy
UX Writing

User Research

In order to pinpoint the appropriate direction for driving donations, I conducted interviewss that helped bring to mind that there are potential barriers to engagement, including donor trust, clarity on donation impact, and meaningful incentives for contributions on the current Royal Caribbean web page. Here's what interviews had to say:

Mark

“The stories that really drive me to make a contribution are the ones that are, well, obviously, you know, heart wrenching”

Ashley

“Credibility because there are a lot of organizations that don’t give to charity”

Jose

“Donating should come from the heart”

Problem

Despite a genuine interest in helping children and supporting impactful causes, potential donors feel frustrated by a lack of transparency and are often hesitant to trust companies when it comes to making charitable contributions.

Challenge

"

How might we bring clarity and awareness to hesitant donor's in a non-invasive way so that people feel secure in their decision to donate to the cause?

The Solution

In the span of 5 days, my team and I showcased a solution that could help bring clarity and awareness to hesitant donors in a non-invasive way so that Royal Caribbean customers feel secure in their decision to donate to Make-A-Wish.

Inspiration

For design inspiration, I and my team investigated not only how some of their other competitors, like Disney cruise have done partnerships in the past, including ones with Make-A-Wish. Our inspiration also included how Royal Caribbean had done partnership pages with other partners like Inter Miami CF in order to help us maintain on theme with their deliveries.

Colloboration & strategy

With our inspiration and research in mind, & through discussion, I and my team landed our focus on targetting the booking flow but had to be careful to not be too intrusive.

Booking Flow

For this solution, it was important that when integrating Make-A-Wish into the Royal Caribbean experience, the banners and features would be seamless and be more like a storytelling element to bring awareness to the user without taking them away from the booking process.

Banner 1: Valentina

The Valentina banner was the first glimpse of the Wishes at Sea campaign in the booking flow. For this page I advocated for no link in order to avoid the possibility of a user leaving before booking a trip.

Sticky Tab

The sticky tab was placed here as a final means to ask the user to donate. At the risk of being too bold, it was placed there with small donation options, such as $1, to not come off as being too pushy.

Confirmation Page

I strategized that placing a link for the Wishes at Sea Page would be the best setting for a CTA for donations. After all, the user has completed their goal of booking a trip, and this placement would not detract from the booking flow.

UX Writing for confirmation page

I was also responsible for the UX writing for the confirmation page.

You’ve booked the trip of your dreams, but it doesn’t have to stop there!

We are thrilled to introduce our partnership with Make-A-Wish! Click below to learn about their impact and see how far your help goes towards making the wish of deserving children come true!

Wishes at Sea Page

Wishes at Sea

When clicking on a CTA to donate on the confirmation screen, Royal Caribbean customers are then taking to our reiterated version of the Wishes at Sea page where they can learn about where their money is going and it's impact.

Presentation Day

Presentation

Here, my team and I presented our solution to 4 UX experts, where they would judge and decide whether our solution would win the design sprint.

View Prototype

Key Learnings

After placing 2nd, we received valuable feedback from the guest judges from Royal Caribbean. It was apparent that inserting the donation CTA on the sticky tab was too bold an approach. On the other hand, we were commended on the confirmation screen location and some banner placements.

Overall, it was a valuable experience for learning how to navigate and find that balance between user and company needs.

After placing 2nd, we received valuable feedback from the guest judges from Royal Caribbean. It was apparent that inserting the donation CTA on the sticky tab was too bold an approach. On the other hand, we were commended on the confirmation screen location and some banner placements.

Overall, it was a valuable experience for learning how to navigate and find that balance between user and company needs.

Thank You!

Dawgo

UX | UI Capstone Case Study

Patient's First

UX Research

Get in touch with me at

jasiel.diez@gmail.com

Projects

About me

Project Overview

Project Overview

Collaborated with 3 other UX Design students at a 5-day hackathon at BrainStation, where we competed against 2 other teams of 3-4 Design students. Day 1 we were tasked by Royal Caribbean to present a solution towards driving positive change through donations.

About Royal Caribbean & Make-A-Wish

About Royal Caribbean & Make-A-Wish

Context

Context

At the time of the project, there were no CTAs for donations on the Royal Caribbean main pages, and the Wishes at Sea campaign web page could only be found via search.

Project Goal

Project Goal

My cohort & I were tasked with finding a solution to drive positive change through donations to the Wishes at Sea Campaign. By day 5, I, alongside my team, would present our solution to a panel of 4 UX experts from Royal Caribbean and be evaluated.

My Role

My Role

1 of 4 UX Design students. My tasks included:

User Research

User Research

Mark

Ashley

Jose

Problem

Despite a genuine interest in helping children and supporting impactful causes, potential donors feel frustrated by a lack of transparency and are often hesitant to trust companies when it comes to making charitable contributions.

Despite a genuine interest in helping children and supporting impactful causes, potential donors feel frustrated by a lack of transparency and are often hesitant to trust companies when it comes to making charitable contributions.

Challenge

"

How might we bring clarity and awareness to hesitant donor's in a non-invasive way so that people feel secure in their decision to donate to the cause?

The Solution

The Solution

In the span of 5 days, my team and I showcased a solution that could help bring clarity and awareness to hesitant donors in a non-invasive way so that Royal Caribbean customers feel secure in their decision to donate to Make-A-Wish.

In the span of 5 days, my team and I showcased a solution that could help bring clarity and awareness to hesitant donors in a non-invasive way so that Royal Caribbean customers feel secure in their decision to donate to Make-A-Wish.

Inspiration

Inspiration

Colloboration & strategy

Colloboration & strategy

With our inspiration and research in mind, & through discussion, I and my team landed our focus on targetting the booking flow but had to be careful to not be too intrusive.

With our inspiration and research in mind, & through discussion, I and my team landed our focus on targetting the booking flow but had to be careful to not be too intrusive.

Booking Flow

Booking Flow

For this solution, it was important that when integrating Make-A-Wish into the Royal Caribbean experience, the banners and features would be seamless and be more like a storytelling element to bring awareness to the user without taking them away from the booking process.

For this solution, it was important that when integrating Make-A-Wish into the Royal Caribbean experience, the banners and features would be seamless and be more like a storytelling element to bring awareness to the user without taking them away from the booking process.

Banner 1: Valentina

The Valentina banner was the first glimpse of the Wishes at Sea campaign in the booking flow. For this page I advocated for no link in order to avoid the possibility of a user leaving before booking a trip.

Sticky Tab

The sticky tab was placed here as a final means to ask the user to donate. At the risk of being too bold, it was placed there with small donation options, such as $1, to not come off as being too pushy.

Confirmation Page

I strategized that placing a link for the Wishes at Sea Page would be the best setting for a CTA for donations. After all, the user has completed their goal of booking a trip, and this placement would not detract from the booking flow.

UX Writing for confirmation page

UX Writing for confirmation page

I was also responsible for the UX writing for the confirmation page.

I was also responsible for the UX writing for the confirmation page.

You’ve booked the trip of your dreams, but it doesn’t have to stop there!

We are thrilled to introduce our partnership with Make-A-Wish! Click below to learn about their impact and see how far your help goes towards making the wish of deserving children come true!

Wishes at Sea Page

Wishes at Sea

When clicking on a CTA to donate on the confirmation screen, Royal Caribbean customers are then taking to our reiterated version of the Wishes at Sea page where they can learn about where their money is going and it's impact.

When clicking on a CTA to donate on the confirmation screen, Royal Caribbean customers are then taking to our reiterated version of the Wishes at Sea page where they can learn about where their money is going and it's impact.

Presentation Day

Presentation

Here, my team and I presented our solution to 4 UX experts, where they would judge and decide whether our solution would win the design sprint.

Here, my team and I presented our solution to 4 UX experts, where they would judge and decide whether our solution would win the design sprint.

Key Learnings

Key Learnings

After placing 2nd, we received valuable feedback from the guest judges from Royal Caribbean. It was apparent that inserting the donation CTA on the sticky tab was too bold an approach. On the other hand, we were commended on the confirmation screen location and some banner placements.

​

Overall, it was a valuable experience for learning how to navigate and find that balance between user and company needs.

After placing 2nd, we received valuable feedback from the guest judges from Royal Caribbean. It was apparent that inserting the donation CTA on the sticky tab was too bold an approach. On the other hand, we were commended on the confirmation screen location and some banner placements.

​

Overall, it was a valuable experience for learning how to navigate and find that balance between user and company needs.

jasiel.diez@gmail.com

jasiel.diez@gmail.com

jasiel.diez@gmail.com